About me

I'm a Product designer and currently DesignOps lead, based in Buenos Aires Argentina. I'm passionate about accessibility, design systems and creating delightful user experiences through design.

In my (almost) 20 years of experience, I've worn all sorts of design hats: packaging, branding, development, editorial, and a long list of etceteras. During most of my career though, I've focused on UX/UI and product design, and fell in love with contributing to the evolution of digital products.

A portrait of Agustín Ruiz, in a forest, posing for the camera
A portrait of Agustín Ruiz, in a forest, posing for the camera
A portrait of Agustín Ruiz, in a forest, posing for the camera

What makes me tick?

I take inspiration from wherever I can. It can be music, art, movies, my family, partner and my dogs. I'm always looking for things that make wonder.

I'm always aware of my environment, and constantly try to learn new things and how they work. I'm very curious in nature, which helps me on my day to day work.

A little bit more

Instinct in design

For 2024's Nerdearla, I gave a virtual talk about the role of instinct in the design process. How a designer can thrive in an environment where data or user research is not available.

Watch on YouTube

Watch on YouTube

Watch on YouTube

Reach out, don't be shy

Reach out to talk design, work or just say hi! You can also hit me up on Bluesky or 𝕏.

Reach out, don't be shy

Reach out to talk design, work or just say hi! You can also hit me up on Bluesky or 𝕏.

Reach out, don't be shy

Reach out to talk design, work or just say hi! You can also hit me up on Bluesky or 𝕏.